Sample of Abstract for ANQ Congress 2015 Taipei
(Sample 1)
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What Makes the Entrepreneur’s StorytellingEffective?A Triangulation Study of Entrepreneur,Entrepreneur’sSubordinate and Journalist’s Perspectives
Teng-Hu Su1*,Iuan-Yuan Lu2, Bi-LingHuang1andLzu-Yi Lee1
1Departmentof Marketing, Shu-Te University, No. 59, Hengshan Rd., Kaohsiung City, 824,Taiwan, R.O.C.
2Department of Business Management, National SunYat-Sen University, No. 70, Lienhai Rd., Kaohsiung City, 804, Taiwan, R.O.C.
*CorrespondingAuthor: thsu@stu.edu.tw, Tel.+886-7-6158000ext. 6307, Fax:+886-7-6158999
Abstract
Storytellingcan help entrepreneurs gain legitimacy, establish reputation and accessresources. Factors that make the entrepreneur’s storytelling effective haveattracted researchers and practitioners’attention. However, previous studiestend to study this issue form the entrepreneur’s perspective and neglect to investigateperspectives of the story’s audience, which makes the findings limited. Thisstudy aims to study perspectives of entrepreneur, entrepreneur’s subordinateand journalist who has reported the entrepreneur on factors that make theentrepreneur’s storytelling effective. By comparing three different studysubjects’ perspectives, this study try to provide a complete analysis of keyfactors that make the entrepreneur’s storytelling effective. Entrepreneurs ofsmall and medium-sized enterprises (SEMs) from food and beverage industry inTaiwan were chosen as the study entrepreneurs and seven journalists duringOctober 2012 to April 2013. All interviews lasted about one hour and were tapedand fully transcribed.
Theresults of in-depth interviews show that entrepreneurs, entrepreneurs’subordinates and journalists all indicate multiple factors but have differentstory and sharing stories by chat; subordinates emphasize the story’s benefitsto the audience and entrepreneurs match their words with deeds; journalists highlightwhether the story fits to news value or net. Entrepreneurs who desire topersuade stakeholders by storytelling should integrate the target stakeholder’sinformation preference. Collecting empirical data from different study subjectsid a ‘triangulation’ method which can provide thick description of the studyissue and prove credibility of the findings. This study is expected to extendthe study of entrepreneurs’ storytelling and advance the Knowledge base of theentrepreneur’s strategies of storytelling. The findings also can helpentrepreneurs develop better strategies of storytelling to persuadestakeholders and further gain more legitimacy and resources for their newenterprises.
Keywords:Entrepreneur,Storytelling, Triangulation, Small and Medium-sized Enterprises (SMEs), Foodand Beverage Industry
(Sample 2)
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Monitoring of Nonlinear Product and ProcessProfiles Using Support Vector Machines
Chuen-Sheng Cheng, Hung-Ting Lee* and Sih-YinChen
Departmentof Industrial Engineering and Management, Yuan Ze University,135 Yuan-TungRoad, Chung-Li, 320,Taiwan, R.O.C.
*CorrespondingAuthor:978907@mail.yzu.edu.tw, Tel.+886-3-4638800ext.2505, Fax: +886-3-4638907
Abstract
Inconventional statistical process control (SPC) applications, it is commonlyassumed that quality characteristics can be well represented by a singlemeasurement from a univariate distribution or multiple measurements from amultivariate distribution. However, in somepractical applications, there is ademand in monitoring multiple measurements constituting a line or curve that isreferred to as a profile or function.
Thispaper aims at identifying the changes in a nonlinear profile. We propose theuse of non-parametric regression method to construct a reference (baseline)profile. Some relevant statistics based on distance-based metrics are used toconstruct a feature vector for a support vector machine-based monitoringprocedure. The implementation of the proposed approachesis illustrated usingthe profile data obtained from industry. A comparative study indicates that theproposed method is capable of detecting the changes in a profile.
Keywords:Nonlinear Profile, Distance Metrics, Support Vector Machine, Smoothing Spline