Using Qualityas Differentiator to Gain Competitive Advantage
Quality has been deeply involved in many facets of our lives, from industrial production, material and product delivery, retail layout, customer service,hospital efficiency to educational outcome, just to name a few. And different professions closely rely on quality as their strategy in gaining competitive advantage. The Kano Model is one of the great theories in practice.
Asia has come a long way from the low-cost labor force and low price competition entering the high quality and innovation Blue Ocean Strategy in the global market. To continue such positive force and ensure such important global position, Asia must take hold of ‘quality’ and explore its multidimensional application to gain thecompetitive edge, to differentiate and to stand out among various organizationsin the world
Numerous means have been adopted to treat quality as differentiator; such as, offering unique product features through design quality and attractive quality,providing cost saving and durable product through green design, furnishing convenient and warmest health care/home care through process design or ITapplication, just to name a few.
The ANQ 2015 in Taiwan welcomes you to join in and participate in sharing your works the ANQ Way where academicians and professionals/practitioners share valuable findings and practices using quality as differentiator to gaincompetitive advantage in Asia and beyond.
Areasof interest include, but are not limited to, the following:
1. Education
2. Environment
3. Healthcare
4. Hospitality & Tourism
5. Human Resource Management
6. Information and Communication Technology
7. Innovation & Creativity
8. Manufacturing
9. Organizational Learning and Knowledge Management
10. Process Management
11. Performance Measurement
12. Quality Practice/Quality Management
13. Reliability
14. Services
15. Six Sigma Methodology
16. Social and Public Sectors,Non-profit Organizations
17. Supply Chain Management & Logistics
18. Testing and Certification